Senior Field Marketing Manager Confidential Technology Company Washington, DC
Job Summary: The Senior Field Marketing Manager will be responsible for planning, executing and supporting North America region marketing activities aimed at both prospects and existing customers. Most importantly the role will involve working closely with the NA sales team, Marketing in global and US to localize and create and own the activities. The goal is to generate quality leads.
Working independently, you will put into action various marketing activities that will lead to increase revenues and pass through leads to the Sales team. You will plan, design, manage, execute and analyze the marketing activities in NA.
You will need to understand what works and ensure delivery (together with Corp marketing) in a professional and well thought out way.
Marketing activities may include: Attendance to conferences and exhibitions, seminars in many US states, planning mailers and digital media campaigns, working with marketing automation tools, and aligning marketing activities with the sales team via Salesforce and other systems.
This position has one 1 direct report
Responsibilities & Scope of Role: Build the marketing plan including:
Defining the marketing goals (working with HQ) for all marketing activities
Localize global campaigns to fit the North America markets
Implement the annual marketing plan (e.g. organize and attend Seminars, Exhibitions, mail campaigns, Webinars, Digital media, e-mailers etc.)
Organize the resources needed and budget to execute the market activities for the year.
Report and measure targets
Go to Market
Have a strong understanding of the GoToMarket Product Plan and provide the NA marketing plan in accordance with this.
Capable of working alone as the marketing guru for NA and be able to stand alone and execute effectively
Organize the resources required to carry out the marketing activities according to marketing plan
Set targets (with VP global field marketing) and measure the output for lead generation, marketing effectiveness and ROI
Adjustments and updates of the marketing plan to improve on targets achievement
Regular and effective reporting and brainstorming of methods for improvements
Communication & Procedures
Work closely with Marketing team globally and in the US.
Maintain a database of activity and contacts
Qualifications & Experience
Bachelor's Degree in Marketing, MBA – an advantage.
At least 5-7 years proven record of achievement in field marketing, B2B and B2Governments – an advantage
Technology industry experience. (Security industry – an advantage)
Leadership: prior experience managing a small team
Knowledge of developing and executing modern marketing and digital demand generation campaigns using marketing automation systems
Knowledge and understanding of digital marketing, marketing principles & practices
Experience in working with a sales team via SalesForce
Proven track record executing marketing activities that leverage multiple internal resources and/or external vendors.
“Can do” attitude, hardworking and enjoys a fun and fast environment like high- tech sales
Adaptable and quick thinker
Hands on: designs & executes marketing plans
Team oriented: build effective partnerships and good relationships with local & global teams
Autonomous: manage workloads with little supervision
Experienced in organizational detail and planning, with the ability to consistently meet demanding deadlines.
Ability to keep abreast of the latest B2B marketing innovations.
Proven ability to work in a demanding, fast paced environment and manage multiple programs at the same time.
Excellent data analysis and interpretation skills.
Excellent verbal, written and interpersonal communication skills.
Our organization is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.