Job Summary: The Digital Marketing Manager will be responsible for developing, initiating, creating and overseeing a long-term digital marketing campaign as well as spearheading advertising and marketing solutions. We’re looking for someone with experience in copy writing, art direction and social media who can expand our brand’s reach locally while increasing brand loyalty and awareness. Responsibilities:
Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Plans and executes all web, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Creating and maintaining client relationships
Coaching and subordinate involvement
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Able to develop budgets
Familiar with financial planning and strategy
Experience & Education
Bachelor’s or master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Solid knowledge of website and marketing analytics tools
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines