Content Marketing Director
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Responsibilities:
Is This You?
- Collaborate across teams to define an effective content marketing strategy and editorial plan
- Be a key player in the development, evolution and curation of our Company’s Cyber Security story
- Create excellent, well-written marketing content to support sales and branding goals, and localize that content by market as necessary
- Define workflows and project manage the creation of additional content and ensure that content meets high brand and editorial standards
- Maintain editorial calendar and lead regular content calendar meetings that provides visibility to key stakeholders
- Partner with the head of Brand, Product Marketing and Regional Marketing leads to define the content vision and strategy to achieve our business goals in key markets across the globe
- Inspire your team of storytellers and contributors, and lead the development of original content
- Maintain editorial calendar and lead regular content calendar meetings that provides visibility to key stakeholders
- Employ “data journalism” to create aha moments and a compelling body of insights
- Create digital experiences for prospects and customers with content that drives engagement
- Work with marketing managers to develop and/or vet content briefs with clearly defined objectives
- Cultivate a deep understand of our client needs and perspectives and develop content tailored to both personas and industry verticals
- Innovate and experiment with new forms of storytelling, production, and distribution in collaboration with other marketing teams
- Own and maintain our copy and messaging guide; Continually refine and evolve our voice, tone, and style guidelines
- Assist in developing a content metrics dashboard and interpret metrics related content performance and adjust strategy accordingly
- Work with PR and Demand Generation teams to move quickly to market and pivot on new insights
- Be a model of outstanding communication skills
- Act on your vision for the team’s development; excel at helping others grow in their role and collaborate across the organization
- Manage vendors, freelancers and/or agencies as necessary to support content creation and distribution
- Get stuff done -- execute briskly with precision, in alignment with our goals and standards
Is This You?
- 10+ years in editorial and content creation for a business audience
- 3+ years in editorial leadership roles in a commercial environment, preferably in the technology sector
- BA/BS: in journalism, creative writing, communications or related field, preferred
- A portfolio that showcases: blogs, landing pages, thought leadership, event presentations, executive presentations, collateral, eBooks, infographics, case studies, webinars, videos and more
- Sales-ready: experienced in working with sales teams - able define buyer journeys/empathy maps, and develop content plans based on those journeys and our organizational goals
- Data-driven: experienced at designing measurement practices, reporting on content marketing performance, and using performance metrics to optimize strategies
- SEO-versed: strong understanding of SEO, necessary content categorization and structure
- Social-media guru: versed in best practices of primary social media channels (+ email)
- Extensive B2B marketing content creation experience with proven results - SaaS experience a plus
- Global experience: know what steps to take to localize materials for a global brand
- Experienced, strategic leader with the ability to work across teams and geographies
- Excellent communication and interpersonal skills with all levels of executives and management